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Dynamizing its economy brands, the first stone of Accor‟s new strategyscaricabile
Accor, now a pure-player in hotels with the acknowledged three-fold expertise of a hotel operator, hotel franchisor and hotel asset manager, unveils its new strategy and inaugurates a new chapter in its history with the economy brands ibis, ibis styles and ibis budget.
A New Era Guided by a Spirit of Conquestscaricabile
Accor today has announced a number of major changes concerning its brands, its operational strategy and its financial objectives. The Group is now “100% hotelier” and backed by its unique and universal model as an owner, operator and franchisor from economy to luxury in all regions.